34th Street: The Best of New York
Hold an Event in Herald Square and Greeley Square
34th Street has:
- 600,000 commuters through Penn Station per day (over 200 million per year)
- 38.5 million subway passengers per year at the Herald Square/34th Street stop
- 20 million shoppers to Macy’s per year
- 10.2 million PATH train users at 33rd Street each year
- 4 million yearly sports fans, concert goers, and more at Madison Square Garden
- 3.5 million visitors to the Empire State Building’s Observatory per year
And two public spaces right in the heart of it all:
Herald Square Park and Greeley Square Park
product launches - promotional events - sampling events - film & photo shoots
To download the Event Planning Guide, click here. 
To download the Film & Photo Shoot application, click here.
Past events:
Gatorade’s G2 Product Launch
Herald Square Park, January 2008
Artificial grass climbed up the brick wall over the course of 3 days to form a baseball field in Herald Square, drawing media attention and great public interest. Yankees Captain Derek Jeter stopped by for a press conference explaining that pros like Jeter are always thinking of their sport, even as they walk the streets. The promotion was a preview to new TV ads that G2 launched during this year’s Super Bowl.
Gatorade gave out over 10,000 drink samples to eager shoppers, tourists, and office workers each day.
Media - USA Today: Ad Track, Super Bowl edition: Jeter at bat for G2
www.usatoday.com/money/advertising/adtrack/2008-01-20-super-bowl-ads_N.htm
Dunkin Donut’s Running of the Cups
Herald Square Park, July 2007
Herald Square Park was the host to Dunkin Donuts as they paid tribute to the service workers who keep Manhattan running. The Food Network’s Rachael Ray kicked-off a day full of surprise coffee and donuts for New York City’s firehouses, police stations, nursing students, train conductors, and construction workers.
Plus, thousands of passersby were treated to free iced lattes throughout the morning commute.
Media – Access Hollywood: Rachael Ray on Donuts
www.accesshollywood.com/video_127811
Canon Photo Zone Promotion
Greeley Square Park, August 2007
Greeley Square was teeming with “Sharapovas” as Canon celebrated the U.S. Open and launched their newest digital camera. Thousands of spectators were treated to fashion shows featuring ten Maria Sharapova look-alikes, with tennis stars and commentators Patrick McEnroe, Mary Joe Fernandez, and Murphy Jensen on hand as emcees.
Park visitors and passersby posed for photos with the faux-Sharapovas, tested their skills in virtual tennis matches against Sharapova, and tried out Canon’s newest cameras.
Media – ESPN.com: It's not easy being Maria
sports.espn.go.com/espn/page2/story?page=janowitz/070903
